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BRAND IDENTITY

Our goal is to develop the visible elements of your brand (such as color, design, logo, icon, font, tone, photography) that together identify and distinguish your brand in the mind of your audience. We will work with a professional photographer and a graphic artist to create each of the identity elements. When we are finished, you will have brand identity assets to use on your social media, blog and website.

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BRANDED SOCIAL MEDIA

Every status update, tweet, pin and gram that you make has the potential to show up on a google search. Therefore potential admissions counsellors or employers are likely to visit your social media networks. We will create a branded custom header, headshot, profile and picture card for each of your social media networks using your brand identity. We will help you to post content that is consistent with your passion or brand focus. These posts will be a mix of original and curated content.

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BRANDED BLOG

You will position yourself as a thought leader through a highly targeted blog that focuses on your passion or brand focus. We will create this blog using your brand identity. Topics will be brainstormed and carefully planned using your brand focus as a consistent theme.

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BRANDED WEBSITE

Your website is the first thing that will come up when someone Googles your name. It is your greatest asset. It will include your resume, testimonials, a photo gallery and a blog. Your website is the engine, your blog is the fuel. We will use your brand identity for every area of the site’s look, feel and tone. A prospective admissions counsellor or employer will find everything they need to know about you right here on your custom website. They will be completely and utterly impressed by you. This is the most important online communication vehicle for your authentic personal brand.

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LAND YOUR DREAM JOB OR COLLEGE WITH A
ROCKIN AUTHENTIC PERSONAL BRAND.




WHAT DOES GOOGLE SAY ABOUT YOU?

Today admissions counsellors and employers use the internet to learn everything they can about you. What do you think they will find?

Your online authentic personal brand serves as a rallying call for who you are and what you stand for. Partnering with us to develop a strong authentic personal brand anchors you to the reality that you can land your dream job or college.

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  • RICK SILVER MD

    THRIVE

    Amanda is brilliant in brand design; brilliant in marketing; brilliant in being able to take our deepest heart and broadest vision and forge it into a tangible, exciting, energetic and successful brand.

  • DAVID BAINES

    MAYTEX

    I worked closely with Amanda for 4 years. In addition to being one of the most creative marketers I have met, Amanda has one particular rare and invaluable skill. She can take a completely loose/abstract idea and work it into a finished, presentable product. Having worked with many marketing executives, I have not found anybody close to her ability in this area. Amanda is focussed, driven and completely results oriented.

  • Amy Hanlon

    LICHTENBERG

    Vision with extreme enthusiasm and determination. When Amanda believes in something, whether personal or in business, she has an uncanny ability to sell this vision because it comes from within her 100%. She is a passionate woman who works incredibly hard for what she desires in life and if you are truly part of her team, you will prosper not only in creativity and success but in a life long partnership.

WHAT WE OFFER

PERSONAL BRANDING SERVICES

BRAND AUDIT

When someone Googles your name, everything you’ve ever posted online will show up. Our brand audit carefully analyzes this content. If something has been posted that is not fit for the first page of the New York Times, we will edit it. Nothing will remain that is questionable. When the brand audit is complete, your online personal brand will be clean and ready to be built from the ground up.

BRAND DISCOVERY

Our goal is to discover your goals, core values, interests, passion, strengths and weaknesses. We will go through a series of exercises that will point us towards who you are as an individual and the meaning behind your authentic brand personality. When we are finished, we will have a breadth of knowledge to base our brand development on. This Is the exploratory step of our proprietary branding system.

Brand Development

Our goal is to develop your authentic personal brand. A personal brand is something you use to market yourself to others. It is a combination of your authentic image and reputation. How you present and conduct yourself daily forms the foundation for your brand. Online, your brand is working 24 hours a day; we are going to make sure it is communicating what you want. You will develop, a brand story, a brand motto and a brand focus for all of your social publishing and online communication.

BRAND IDENTITY

Our goal is to develop the visible elements of your brand (such as color, design, logo, icon, font, tone, photography) that together identify and distinguish your brand in the mind of your audience. We will work with a professional photographer and a graphic artist to create each of the identity elements. When we are finished, you will have brand identity assets to use on your social media, blog and website.

BRAND COMMUNICATION

Every action you take communicates your brand to your audience. Here we are going to focus on your online communication. When someone Googles your name, we are going to make sure they not only find you, but are completely and utterly impressed by you. We will do this through social media, a blog and a website that are all tied to your name.

BRANDED SOCIAL MEDIA

Every status update, tweet, pin and gram that you make has the potential to show up on a google search. Therefore potential admissions counsellors or employers are likely to visit your social media networks. We will create a branded custom header, headshot, profile and picture card for each of your social media networks using your brand identity. We will help you to post content that is consistent with your passion or brand focus. These posts will be a mix of original and curated content.

BRANDED BLOG

You will position yourself as a thought leader through a highly targeted blog that focuses on your passion or brand focus. We will create this blog using your brand identity. Topics will be brainstormed and carefully planned using your brand focus as a consistent theme.

BRANDED WEBSITE

Your website is the first thing that will come up when someone Googles your name. It is your greatest asset. It will include your resume, testimonials, a photo gallery and a blog. Your website is the engine, your blog is the fuel. We will use your brand identity for every area of the site’s look, feel and tone. A prospective admissions counsellor or employer will find everything they need to know about you right here on your custom website. They will be completely and utterly impressed by you. This is the most important online communication vehicle for your authentic personal brand.

FROM THE BLOG

POSTS BY AMANDA
Blog, Personal Branding / 7 December, 2016

Personal Branding for Unemployment

Unemployment is something most of us don’t like to think about, but it is inevitable for most of us at some time in our careers. I had an experience with unemployment that had a happy ending simply because of the personal branding I did in advance of it. You see I had an experience where I lost me job. I was the sole bread earner for my family and I went home that day with my tail between my legs. I contacted my landlord to let them know that I could not pay the rent on our apartment and my family sat in a state of shock at what we would do in the next month. Well two days into unemployment, I got a call from the owner of a company who had found me on LinkedIn and googled my name to find my personal branded website. Let’s just say he was incredibly impressed with my online personal brand and wanted to meet with me right away. I went on the interview and he continuously referred to the content on my website. I had great information to reference and it not only got me through the interview, it landed me the job. I started the following week.

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Blog, Personal Branding / 6 December, 2016

Personal Branding in Eight Steps

Your personal brand is one of the most important areas of focus in your professional life. Your personal brand is your reputation – the perception of you held by the external world. It is the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those evaluating you to determine if they should hire you for your dream job.

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Blog, Personal Branding / 30 November, 2016

Personal Branding for Recent Grads

Do Recent Grads Have A Personal Brand? The short answer is, Yes! You may not have a lot of work experience around your belt yet, but you certainly have developed a reputation in your time as an adult in the world. You move through the world in a certain way. You have your own unique set of skills and strengths. You have passions and you are driven by specific values.

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READY TO LAND YOUR DREAM COLLEGE OR JOB?


We design authentic personal brands that rock your online presence. Potential admissions counsellors and employers will say yes without hesitation when they find your excellence online.