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Blog, Personal Branding / 7 December, 2016

Personal Branding for Unemployment

Unemployment is something most of us don’t like to think about, but it is inevitable for most of us at some time in our careers. I had an experience with unemployment that had a happy ending simply because of the personal branding I did in advance of it. You see I had an experience where I lost me job. I was the sole bread earner for my family and I went home that day with my tail between my legs. I contacted my landlord to let them know that I could not pay the rent on our apartment and my family sat in a state of shock at what we would do in the next month. Well two days into unemployment, I got a call from the owner of a company who had found me on LinkedIn and googled my name to find my personal branded website. Let’s just say he was incredibly impressed with my online personal brand and wanted to meet with me right away. I went on the interview and he continuously referred to the content on my website. I had great information to reference and it not only got me through the interview, it landed me the job. I started the following week.

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Blog, Personal Branding / 6 December, 2016

Personal Branding in Eight Steps

Your personal brand is one of the most important areas of focus in your professional life. Your personal brand is your reputation – the perception of you held by the external world. It is the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those evaluating you to determine if they should hire you for your dream job.

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Blog, Personal Branding / 30 November, 2016

Personal Branding for Recent Grads

Do Recent Grads Have A Personal Brand? The short answer is, Yes! You may not have a lot of work experience around your belt yet, but you certainly have developed a reputation in your time as an adult in the world. You move through the world in a certain way. You have your own unique set of skills and strengths. You have passions and you are driven by specific values.

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Blog, Personal Branding / 30 November, 2016

Why Personal Branding?

Your personal brand is a promise of the value you bring to the world through your work. Your personal brand communicates your reputation and presents an all encompassing image of what you represent as an individual. It shares your accomplishments, interests and most importantly the value that you will bring your next employer. Your reputation as an individual in the work world, is represented clearly in your personal brand. Online, it will proceed you and carry a unique promise of value that has far reaching effects throughout your job search.

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Blog, Blog Post, Personal Branding / 23 November, 2016

Thanksgiving Talk About Personal Branding

Is your child looking to apply to colleges this spring? Or is your child already in college but about to venture into the world of work after college? Everyone is home for the Thanksgiving holiday. It is the perfect time to strike up a conversation about how your child is going to stand out with admissions counselors or potential employees. Consider the time ripe for Thanksgiving talk about personal branding.

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Blog, Personal Branding / 9 November, 2016

Personal Branding for Your Passion Blog

Personal branding for your passion blog. What is a passion blog? A passion blog is a place where you publish articles about an area that is considered your passion. This can be any topic that you are passionate about. When we take students through our proprietary five step personal branding process, we do a thorough exploration to narrow down their passion. A passion can be a hobby, career aspiration, area you are considering as your major or just a topic of interest.

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Blog, Personal Branding / 8 November, 2016

Personal Branding to Land Your Dream College

Landing your dream college is all about communicating who you are to the admissions counsellor. A carefully crafted personal brand is the perfect way to educate them about who you are and why they will want you as part of their college.

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Blog, Personal Branding / 8 November, 2016

Personal Branding to Land Your Dream Job

You are in your junior or senior year of college. You might ask, what can I do to guarantee I land my dream job? Developing your personal brand is THE action you need to take to land your dream job. Imagine you are an employer. You have a job that you want to fill. You’ve advertised this job and gotten an army of applicants. Which applicants will you call for an interview? That’s an easy answer. The applicants that stand out. How do you stand out from the crowd you might ask? With an outstanding personal brand.

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