The distance between your dreams and reality is action. – Unknown
You are in your junior or senior year of college. You might ask, what can I do to guarantee I land my dream job? Developing your personal brand is THE action you need to take to land your dream job. Imagine you are an employer. You have a job that you want to fill. You’ve advertised this job and gotten an army of applicants. Which applicants will you call for an interview? That’s an easy answer. The applicants that stand out. How do you stand out from the crowd you might ask? With an outstanding personal brand.
Let’s start by discussing what a dream job is made of? In order for a job to be your dream, it must fulfill a few requirements. First, it must be consistent with your highest values. What do I mean by values? Values are a person’s principles or standards of behavior; one’s judgment of what is important in life. Examples of values include: ambition, accomplishment, affluence, balance, bravery, belonging, calmness, camaraderie, community, compassion, curiosity, depth, daring, decisiveness, diversity, environmentalism, expressiveness, fairness, freedom, gratitude, honesty, humor, imagination, inspiration, et cetera. Knowing your three highest values will help you to understand what type of job will give you the most joy.
Second in the making of a dream job is knowing your passion. A passion is a strong feeling of enthusiasm or excitement for something or about doing something. In order for your a perspective job to be a dream job, it needs to be your passion.
Both knowing your values and discovering your passion are key elements of developing your own personal brand. So how will the perspective employer of your dream job get to know who you are? They will be bombarded with the essence of what you are all about through a highly developed online personal brand.
Five Rules for a Stand Out Personal Brand that will Land You your Dream Job
Five Elements of Your Personal Brand
Landing your dream job is a task that requires you to stand out from the crowd. Developing the five elements of your personal brand using the five rules above guarantees you a much higher chance at landing your dream job. When you have a personal website that your perspective employer can visit, you have the distinct advantage of one place that you can express the essence of your personal brand. With a personal website, you have complete control over the look, feel and tone without any concern that it will change.
Your passion blog gives you the opportunity to develop yourself as a thought leader. Your perspective employer will have the opportunity to learn what makes you unique through the posts you publish about your passion. In the anticipation of a possible interview for your dream job, you can create a special post that focuses on a topic that is tied to your dream job giving you the perfect place to express your perspective and point of view. Your perspective employer will learn about how you feel about the job before you even go for the interview. This gives you a distinct advantage over your competition.
91% of perspective employers will google their job applicants. What will they find about you? If you have a personal website and blog, they will come up first. But we must not overlook social media. When you are Googled, your social media status updates, tweets, pins and grams will all come up. Original and curated content that speaks your brand story is essential. In addition, well crafted profiles, headshots and headers are important to express your personal brand consistently through your social media networks.
Your college career is close to over. It’s now time to focus on personal branding so that you can express an exceptional, polished and unique personality through your online presence. When your perspective employer Googles you, they will find content that expresses what makes you, you. A polished and carefully crafted personal brand will give you an edge over your competition that is guaranteed to get you to the closest possible place to landing your dream job.
If you are ready to begin developing your personal brand, contact Amanda. You can find her contact details on the contact page of this website.