Personal branding for your passion blog. What is a passion blog? A passion blog is a place where you publish articles about an area that is considered your passion. This can be any topic that you are passionate about. When we take students through our proprietary five step personal branding process, we do a thorough exploration to narrow down their passion. A passion can be a hobby, career aspiration, area you are considering as your major or just a topic of interest.
Why is a passion blog important for your personal brand? It give potential employers or admissions counsellors the chance to know you on a deeper level. They can read your posts and learn about how you think and what your point of view is about your passion. Writing a passion blog gives you an opportunity to develop yourself as a thought leader on your passion.
When developing your personal brand, we focus on the deeper meaning behind who you are as an individual. Your passion blog gives potential employers or admissions counsellors a window into who you are as a person and what you stand for. When writing a passion blog, you are expressing your thoughts and personal perspective.
Blogging can take many forms. It can be in the form of written articles. It can be in the form of pictures. It can be videos or it can be podcasts. Choosing what form your blog will take has to do with your strengths and weaknesses. You might be a terrible writer, but great on camera. If this is you, video is the perfect format for your blog. Maybe you have a creative flair for photography and your passion is visual? If this is the case, a photography blog could be perfect for you? Maybe you love to talk and you’re not too keen about being on camera? Podcasting could be perfect for you?
Whatever form your passion blog takes, it is a place for you to express yourself authentically. It’s the perfect way for potential employers or admissions counsellors to get to know you. Creating a passion blog is the best way to express your personal brand. For those who really matter, you will be sharing the core essence of who you are and what you stand for. And what is more fun then blogging about your passion?